Front Page Article:
The Right Way or No Way: safety improvements for child pedestrians
The Highways Agency is implementing a new educational resource aimed at young pedestrians playing on our road network. From information gained through a report written by the National Intelligence Unit (NIU) within the HA, it was established that over 3000 children a year have been on our network when they shouldn’t be. The Agency is convinced there are many more unreported cases too, any one of which could lead to a serious injury or fatality.
The first approach the Agency took was to discuss the issues with various focus groups. These comprised youngsters representing a variety of youth environment establishments (Youth Offending Teams; schools; karate clubs etc.) to better understand their motivations. Close attention was paid to the language that the youngsters were using so that when it came to the actual creation of a tool, the script would be reflective of those it was intending to represent. The Agency then set about producing the package. A package of solutions was decided upon so that going forward youth leaders and teachers will be able to use whichever tool is suitable for their group of youngsters.
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